Thursday, December 20, 2012


Steven Alan silk shirt, Open cardigan c/o Sheinside, Hudson Nico jeansIsabel Marant Dicker bootsClassic Sheffield Lady watch c/o Daniel Wellington, Public C8 bike

Howdy y'all! Popping in after a long, long month. What's new? I went through a "I'm growing out my bangs phase" but just ended up looking like the girl from The Ring so I gave up. I got a Public bike for my birthday (thanks boyfriend!) and have been riding to work almost every day. I went to New York for a day (28 hours more or less) to cover a True&Co. event but managed to squeeze in some time to pop by Isabel Marant for the first time and nab these Dicker boots in a new color. Also visited Everlane's pop up for a quick sec.

Forever busy. But I guess that's expected, right?

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Monday, November 19, 2012


  1. Eberjey Fanny shorts via True&Co.
  2. Eberjey Fanny bralette via True&Co.
  3. 3.1 Phillip Lim 31 Hour bag in black
  4. Illesteva Leonard 2 sunglasses in black
  5. Rag & Bone legging jeans in black
  6. Daniel Wellington Classic Sheffield Lady watch
  7. Nikon 1 compact DSLR in white
  8. Bonlook Simply Fabulous eyeglasses
  9. Isabel Marant Dicker boots in khaki
  10. Everlane Essential scarf in grey
  11. Rag & Bone Holster pullover sweater
  12. Public C8 bike in cream
These wishlist posts usually end up being more of a "what am I going to buy for myself?" thing but it's fun to lay everything out and figure out what I really want this season. My birthday is in 10 days (YAY) but I've been too busy working to really think about it. I've been using Luvocracy and Pinterest to catalog things I've been wanting to buy... I haven't actually shopped for myself in a while so this actually feels kind of nice.
  1. True&Co.'s holiday shop has finally launched! There you go, my blood, sweat, and tears these past few months. I've been trying to stop myself from buying everything but I may have to cave for these shorts (and the matching bra). Can't wait to relax, mostly because I haven't caught a break in months...
  2. I've been pining over this bra since we first got a sample in back in the summer. Eberjey's Matilda bralette comes in a close second.
  3. This bag has been on my wishlist for a while. Now that I have a new, more compact computer I don't have to limit myself to bulky backpacks!
  4. Sadly, my trusty Karen Walker sunglasses just broke. I think I can still fix them but for now I'm looking into a replacement pair. I tried on these Illesteva sunnies a week ago and was super tempted to buy them on the spot.
  5. I've been putting off buying basic black jeans for way too long. If I don't find these Rag & Bone jeans I've been thinking of getting either the Hudson Nico jeans or Paige's legging jeans.
  6. Great simple watch. Can't wait to get it in the mail!
  7. Today marks a year since I broke my old Nikon camera and it's about time I get a new one. I miss taking photos of things other than outfits and I will admit that I've been spoiled by my iPhone and Instagram. I hate borrowing my BF's bulky Canon DSLR and have really been needing my own. It's really taken a toll on my blog as well...
  8. I work 10-12 hours a day in front of a computer so I need to start wearing glasses more or else my contacts get too dry. Tried these on at a Bonlook popup a few weeks ago and met the cofounder Melanie!
  9. Label me a typical Isabel Marant-obsessed blogger but I still want these damn boots. They're easy, they're simple, and I need to wear something other than my Acne Pistol boots every damn day.
  10. The best scarf EVER. I was there for the beginning stages of that product and can't wait to get my own. Trying really hard to not buy them in more than one color. Join Everlane here.
  11. Saw this in person on Friday and ugh. I'll probably wait until it goes on sale or I'll find a more affordable alternative.
  12. I've been avoiding buying a bike for two years since I moved to SF. I actually live right off the Wiggle and should be biking to work but I just need that extra push to get me on the road. My office is a lot closer to my house than my old one by AT&T Park so now's the time!
A couple extras that didn't make the collage (and probably won't happen, except maybe MMG? ANYONE?):
  1. Joie Lexandra suede jacket in red: a bit unrealistic but I love red too much. Waiting for it to go on sale.
  2. Tickets to MMG Tour in San Jose: RICKY ROZAY. The day after my birthday. HEY.
  3. CdG Play striped shirt in black and white: price is ridiculous but whatever. It's cute.
  4. Eberjey Sleep Chic PJ top and pants: another purchase at work that I can't seem to justify but am really close to buying because I've been around it for so long. Help?
  5. Clare Vivier clutch in tan: one day I'll remember to get this. One day...

Monday, November 12, 2012


Uniqlo oxford shirt, Theory shorts, Converse high tops, bag c/o Rebecca Minkoff, Nixon watch, Mociun ring, Vintage sunglasses

Busy, busy month. I haven't been up to much other than working nonstop in preparation of True&Co.'s holiday shop which is launching this week. These photos were actually taken after getting brunch at Starbelly right before going into the office to work on a Sunday. Big things are happening over here... in addition to launching our new shop we just moved into a new office last week! Somehow I've been roped into with planning decor around the new space in addition to designing emails, outfit collages, social media, etc. I want to make a Pinterest board for inspiration but there isn't enough time in the day, ugh. Anyone looking for an internship in SF? Email me, seriously.

Btw, my promo code still works if anyone is interested. We'll be offering sleepwear and other loungewear essential in our new shop but our bra boxes will still be available! We just started carrying wireless bralettes from brands like Eberjey and Honeydew and will have lots more in stock in the new shop.

Use code TRUEANNABEL to get 20% your order at True&Co!

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It's currently super chilly in SF so it's weird to be posting these photos where I'm wearing shorts in November! Last week we went from 80 degree weather to two days of rain. When Uniqlo opened in SF I ended up buying a bunch of these great basic cotton oxfords... I can't stop wearing them in different outfit variations. I posted this outfit over on Chictopia after being contacted about their current contest with Cotton Inc. Go check it out!


One more thing... have you checked out Luvocracy yet? I've been using it for miscellaneous things to stay organized like wardrobe planning this season, decor for the new office, etc. It's kind of like Pinterest meets Amazon with a more personal twist... needless to say, I've been addicted. I'm working on a big wishlist/essentials post for this week, stay tuned!

Monday, October 8, 2012

fancy pants + giveaway

09-23-2012 American Apparel unitard, Line & Dot 'Almond' pants c/o Koshka, HOPE blazer, Mint by Goorin Bros hat, Rebecca Minkoff satchel, Acne Pistol boots, vintage sunglasses

Wore this little ensemble to Folsom Street Fair (yes, I'm two weeks late, I know) and well, that was interesting. I'm sure most of you already saw my Instagram photos... what a crazy day. I was able to escape the insanity in my friend's apartment overlooking Folsom but even that party got carried away towards the end of the day. I actually left this hat behind at another friend's place and haven't picked it up. Whoops?

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Guess what? I'm teaming up with Koshka to give away a pair of these Line & Dot pants to one of my readers! To enter, just leave a comment on this post with a link to your favorite new arrival on the site and sign up for their mailing list.

Contest wil run for a week until 10/15. Good luck everyone!

Thursday, September 27, 2012

patterned up

Wren ikat shirt dress c/o La Dama, A.P.C. parka, Flea Bags clutch, Rachel Comey Miner boots, True&Co. Sleek and Lace bra, vintage sunglasses, Nars lipstick in Heat Wave

Snapped these photos a week and a half ago (oops) before running errands and getting In-N-Out. I'm super stoked that I finally found the Wren dress that I blogged about a while ago, thanks La Dama! It looks like we won't be getting out Indian summer here in SF since it's been consistently chilly all month. Ohh well. I'm actually kind of excited for fall... when I was designing another outfit page at work I realized that I haven't been shopping in a while. The top thing on my list for fall is definitely a pair of suede Isabel Marant Dicker boots for every day wear... Should I compile a fall wishlist here? In any case, I can't really think about shopping until I buy a new computer since this clunky old pc is on the verge of dying. Looks like I'm finally switching over to a Mac...

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Don't forget to use my code TRUEANNABEL to get 20% off your order at True&Co 
before it expires in three days! Talk to me on Twitter or Facebook if you have any questions.

(seriously though, I'm practically a bra expert now...)

Wednesday, September 12, 2012

true enough

A.P.C. trench, Steven Alan dress c/o Wasteland, Rebecca Minkoff Romeo satchel, Michael Kors watch, Acne Pistol boots, NativeLA hat, True&Co. Nicole bra

Howdy, everyone! I've been recovering from a terrible cold with a bad cough that's been lingering for about three weeks. What's new? Working (which I'll get to explaining in more detail at the end of this post), travelling to LA for FYF, not going to New York for NYFW, and lots and lots of food. When I was down in LA I stopped by Wasteland on Melrose after the festival and picked up this Steven Alan dress... it's September in SF which means it's summer! Unfortunately I missed out on NYFW this year which was a huge bummer but I would've been sick the whole time if I'd gone. Ahh well, time to enjoy SF for the month until Fall actually starts.

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I've been a little secretive about my personal life since I'm still in a bit of a transitional period but I've actually been working at a lingerie start up which just launched in May called True&Co. these past few months! It's been a whirlwind so far but I love every day of it. When I'd first met with one of the founders, Michelle, I was instantly drawn in by her stance on female empowerment in a world of start ups which is primarily dominated by men. I've been doing creative and marketing work for them and can't wait to see what's in store for the future.

I wanted to share one of my latest projects for True: outfit collages centered around bras! Lately I've been giving a lot more thought to what's underneath the outfit and what it means to be a True Woman. Lingerie has been an industry dominated by this idea of being sexy for someone else (like say, a significant other) but what about feeling sexy for yourself? Up until now I'd only thought about wearing a bra as a necessity but I've felt a lot more confident in my appearance knowing that underneath my daily outfits I'm wearing undergarments that only I know about and are both beautiful and functional.

For more outfits click through this page or check out my Style Tip Friday posts.

Using True&Co. is super easy: first, you fill out a quick quiz to access your bra shop which is generated through an algorithm based off of your answers; then, you pick three bras and let the algorithm pick two more; next, after a refundable $45 deposit you get your bra box and try on the bras in the privacy of your own home; finally, you keep what you like, send back what you don't, and you're done!

As a huge thank you to my blog readers for sticking around I'm offering a special code for 20% off any purchase at True&Co. If you'd like to try a bra box by October just type in


at checkout and try True&Co. out for yourself! I'd love to know what you guys think. I'm running their Facebook and Twitterchannels so follow me there to stay tuned for updates!

Thursday, August 9, 2012

illy at sf chefs

Illy x SF Chefs

Yikes, what a weekend! I think I'm still recovering from all the caffeine and amazing food that I put in my body last Sunday. My friends over at The 88 invited me to join them and illy coffee at SF Chefs this weekend and of course I couldn't say no. The morning started out with the Ethiopian Coffee Ceremony with chef Marcus Samuelsson before moving on into the tent at Union Square. Illy actually had their own tent at the event where endless amounts of coffee were being prepared by bearded baristas (is that a requirement or something?) and hosted chef interviews throughout the day. While I was there I got to try a variety of illy's MonoArabica coffee in various forms: latte, drip, espresso shot, you name it. I probably ended up consuming every single drink they offered (including the canned iced coffees) throughout the day, which would probably explain why I couldn't fall asleep until 3am later that night.

Illy x SF Chefs Illy x SF Chefs Illy x SF Chefs Illy x SF Chefs Illy x SF Chefs Illy x SF Chefs

I also got to hang out with two master Instagram wizards (Bill + Daniel) who were covering the event with me. While watching those two and Harry I was amazed at how much care and attention went into taking and editing Instagram photos. Time to upgrade my dinky photos? I'd still feel inadequate anyway.

The highlight of my day was definitely meeting Marcus Samuelsson and getting to follow him around throughout the day without looking like a creepy stalker (I blame my obsession with Top Chef Masters). I was definitely a little starstruck as I watched him interview people like Drew Nieporent and Martin Yan (anyone remember Yan Can Cook?) and attended his cooking demo on the main stage. I can't wait until the weekend to crack open my copy of his book Yes, Chef.

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Finally, last but not least: the food. What else is there to say? Too many things to photograph. Too many things to say. I'll just leave these three photos here and let your imaginations run wild.

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Wednesday, August 8, 2012

teen vogue x ag jeans

top + pants c/o AG Jeans, Acne Pistol boots, Curious Creatures statement necklace, Traveler's Clutch c/o Fleabags, Karen Walker sunglasses, Michael Kors watch

Hi guys! Just popping in to announce that I'm hosting a Back to School event with Teen Vogue at the Adriano Goldschmied store by Union Square in San Francisco! I'll be there to help you guys shop and style outfits using some of my favorite picks so if you're free this weekend come check it out. Here's a little preview of what I'll be wearing, I may or may not have already worn this outfit twice this week... oops. Hope to see you guys on Saturday!

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Wednesday, July 25, 2012

blushing ambition x chictopia & nordstrom

Acne crepe blouse + pants c/o Nordstrom, Rebecca Minkoff bagAcne Pistol bootsMichael Kors watchKaren Walker sunglasses, statement necklace c/o Curious Creatures

Hey y'all! Check out the guest post that I did over at Chictopia for Nordstrom's Anniversary Sale! You can read more about the outfit over there but I will admit one thing here: my boyfriend actually came up with this outfit. Bravo, boy.

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p.s. use the code blushing10 over at Curious Creatures for 10% off your order!